My World

Chocolate Buttons

To help us understand your world better, we created My World from the ground up. Sourcing the ingredients, suppliers and distributers to put our organic, Fairtrade chocolate buttons on shelf.

We launched with the Pirate and Fairy and then let the My World fans vote online for the next character to feature on pack, and the Knight won. We also included George’s winning poem on the side of pack.

‘If I plant my magic My World chocolate buttons and count to three...
they might grow into a chocolate tree!’