Tesco

Roald Dahl Cakes

We turned up the speakers in the studio and listened to the audio versions of Roald Dahl's classic children's books whilst designing this range of Roald Dahl cakes for Tesco.

We had access to a vast library of Quentin Blake's wonderful illustrations and Roald Dahl's unique language to make these packs feel like the books. We also created games, puzzles and things to make on each pack for the kids, whilst highlighting the GDA information for Mums and Dads.